Think about this: You want to ride a sleek sportbike on curvy roads on the weekends, but the price always stopped you. TVS Motor has changed the price of the TVS Apache RR 310 , cutting it by up to Rs 26,909 according to the new GST 2.0 rules. This happened just a few days into the holiday season. Starting on September 22, 2025, this isn’t simply a discount; it’s a method for more people to enjoy track-ready thrills without spending a lot of money. As showrooms get ready for Diwali, let’s talk about the new prices, the best features, and how this could boost the luxury two-wheeler market.
How the Price Cut Happened: Riding the Wave of GST 2.0
India’s GST overhaul made taxes easier to understand and lowered the rate on motorcycles with engines smaller than 350cc from 28% to a friendlier 18%. No more big cess add-ons. The reform came just in time for Navratri, and TVS lost no time passing on all the benefits to subscribers. With its 312cc engine fitting snugly under that cap, the Apache RR 310 has had its ex-showroom prices changed across all models, making it one of the best deals in TVS’s inventory.
This isn’t just a one-time sale; it’s a change in the way things are done to get more middle-class people to buy bikes and spend more money in a market where luxury bikes still feel like luxuries. For example, the base versions used to cost roughly Rs 2.78 lakh, but now they are going down, with discounts depending on the trim and extras. TVS has even broken down the numbers by state (such extra changes for Uttarakhand) to make sure everything is clear. Dealers are already seeing a 20% increase in inquiries, which is great timing as families are looking for that first major bike present.
New Prices at a Glance: More Value for Your Money
The true draw? Numbers that make the RR 310 seem possible to reach. The base Racing Red model without a quickshifter starts at Rs 2.56 lakh ex-showroom, which is more than Rs 21,000 less than it used to be. If you want a quickshifter-equipped model in Racing Red or Bomber Grey, you’ll pay Rs 2.72 lakh or Rs 2.77 lakh, which is more than Rs 23,000 less than the base price.
The Built-To-Order (BTO) alternatives are great for people who want to make their own things: The base price for a dynamic kit is Rs 2.89 lakh (Racing Red), and the top-of-the-line Dynamic + Dynamic Pro in Race Replica color is Rs 3.17 lakh, but it has been cut by a huge Rs 26,909.
Want to compare quickly? Here’s a list of the most important changes after the cut:
| Variant | Old Price (Rs Lakh) | New Price (Rs Lakh) | Savings (Rs) |
|---|---|---|---|
| Base (Racing Red, No QS) | 2.78 | 2.56 | 22,000 |
| QS (Bomber Grey) | 3.00 | 2.77 | 23,000 |
| BTO Dynamic (Race Replica) | 3.25 | 3.02 | 23,000 |
| BTO Dynamic Pro (Top) | 3.44 | 3.17 | 26,909 |
These stickers don’t simply look cool; they mean simpler EMIs or more gear like helmets and coats. A young professional in Mumbai can now get the base model for the same price as a mid-range scooter, which changes the game in the 300cc segment.
What Makes the RR 310 a Great Track Star for Less?
The Apache RR 310 was already a great bike before the cut. It was co-developed with BMW Motorrad for that German-engineered precision. It has a 312.2cc liquid-cooled engine that makes 37.5 horsepower and 29 Nm of torque. It can go from 0 to 100 km/h in less than 7 seconds and reach a top speed of about 160 km/h. There are three ride modes to choose from: Sport, Urban, and Rain. These modes are good for everything from city sprints to monsoon rides. The bike also has dual-channel ABS and a slipper clutch for fast downshifts.
Tech fans, rejoice: The full-color TFT screen connects to the TVS Connect app, which lets you track things like lap times, gear analytics, and even store your licensing documents. The bi-directional quickshifter (available on higher trims) lets you change ratios without using the clutch. In 2025, sequential LED turn signals and drag torque control were added to make cornering sharper. It weighs only 174 kg and has adjustable suspension, so it’s quick but stable. It’s perfect for India’s rough backroads or weekend track days at Buddh International Circuit. People who ride it in real life love how it has a lot of power in the middle range for passing, which makes it better than a commuter bike without the fear of a superbike.
Who’s winning and what’s next in the market?
This decline caused by GST could make the gap between luxury sportbikes even bigger. Competitors like the KTM RC 390 (over 350cc) now have to pay 40% more in taxes, which raises their pricing to above Rs 3.5 lakh. The RR 310, on the other hand, looks like a great deal at under Rs 3 lakh loaded. TVS now has 18% of the market for 300cc bikes, and this quarter they might see sales rise by 15-20%, especially among 25-35-year-olds who want to ride cool bikes. It’s great for city-dwelling millennials who want to combine their daily commutes with their hobbies. This could lead to more sales of accessories and more riding groups.
Tip one for buyers: Go to dealers now for holiday bundles. Zero-down financing or free servicing could add another Rs 10,000 in value. Second tip: If you like riding upright, try the naked RTR 310 sister instead (also starting at Rs 2.21 lakh). Over time, this should encourage more people to ride performance bikes, which will help with traffic problems by reducing the number of shared cars. The RR 310 is not only cheaper, but it’s also a smarter way to get your adrenaline going. Start your motors; the road is beckoning louder than ever.